About

I’ve been working in the marketing industry since I moved to the UK from New Zealand over twenty years ago… and most of that has been online.

As Managing Director for EMEA for Silverpop I run a market-leading business that provides technology, services and strategy for marketers who want to reach large numbers of customers who, in turn, want to hear from those marketers.

I strongly believe that marketing in the 21st Century is a two-way communication: engage, don’t interrupt… and LISTEN.

Oh – and I also blog sometimes at AdViking and on e-Consultancy.